About Peoplely Store

Peoplely store is a premium online shopping store that sells and ships footwear, watch, eyewear and electronics gadgets. Borselle fashion was founded in Jan 2024 in Palo Alto, California, by Kyle Jo and Gustavo Damshell.

Please note: Peoplely Store is a hypothetical company created to anchor the PreProd Emulet program

Kyle JO

As Founder and CEO, Kyle manages to overall growth and operations for Peoplely Fashion.

Gustavo Lee

As co-founder and CTO, Gustavo manages to overall technology for Peoplely Fashion.

We have successfully established a stable selling and delivery platform, and the premium membership initiative has been performing as anticipated. Kudos to you and your teams for your tireless efforts and dedication.

However, upon reviewing the quarterly premium membership renewal report, I noticed a consistent month-on-month decline. Ideally, this trend should reflect growth if end customers perceive the premium membership as delivering the right return on investment (ROI).

That is correct; we have also observed the decline. My team conducted a root cause analysis (RCA) and identified several factors contributing to customers not renewing their memberships.

Some of the popular reasons we found were as follows:

• Not aware about the renewal (43%)

• Credit card expired or card information mismatch and hence the auto-renewal did not work (32 %)

• Low credit on the card (17%)

• Others (8%)

Please let me know if you require any further information on the same.

I recommend launching a targeted marketing campaign across email, social media, and phone channels to ensure end customers are fully informed about the premium membership plan, its benefits, ROI, and, most importantly, the renewal process.

Kindly share the budget and any support requirements needed to effectively implement this initiative..

We will execute this initiative as per your expectations, ensuring the identified issues are effectively addressed in the upcoming quarter. I have heard extensively about the potential of AI in enabling targeted marketing campaigns by leveraging internal data.

Currently, our internal AI expertise is limited, with only a few team members possessing foundational knowledge in the field. As discussed earlier, we are scheduled to begin upskilling our team in AI during the next quarter.

I also have a contact who is the founder of an AI start-up, PreProd Develop, based in Bangalore, India. Their expertise lies in building sophisticated AI pipelines with agility. If you are in agreement, we can explore initiating a conversation with them.

Let us develop an AI-powered solution capable of predicting customers likely to default on membership renewals within a 3-month timeframe, with a total project budget capped at $50,000. Your team will utilize these predictions to devise and implement strategies aimed at reducing churn. The goal is to achieve a 10% month-on-month reduction in non-renewal rates over the next six months.

Understood. I will prioritize initiating the outsourcing process and begin discussions with PreProd Develop promptly.

If necessary, I will also explore engagement with other vendors operating in this domain to identify the most suitable partner capable of delivering a solution aligned with your high-level requirements.

I would like to gain more assurance from you that PreProd Develop will be able to deliver the solution we require if we choose to outsource. If needed, please explore additional options in the market. The decision rests entirely with you.

Ultimately, our priority is to secure a high-quality solution that effectively addresses our current challenges while staying within budget constraints.

Let’s proceed with initiating discussions with PreProd Develop. Please take the lead in this matter and ensure all necessary formalities are completed.

This is an exciting and innovative initiative, and my team is already enthusiastic about the opportunity to work on it.

Let’s take the first step toward leveraging data and AI-driven digital transformation to achieve our business objectives!

Emulet Program

PreProd Emulet is a new age emulation medium between having skills and implementing skills as done in the industry. Emulet programs ensures you get comfortable with complex working environments as practiced in the actual industry ensuring your familiarity when you join one in real-life.

As a learner, in this program you will be (hypothetically) a part of the team at the Peoplely Store (client) company and technology team (IT services vendor) at PreProd Develop to get a hands on experience on designing, developing, testing, deploying and maintaining complex AI pipelines like data engineering, XAI and MLOps pipelines on a Peopley's production environment.

As an Emulet program learner, you will experience working on one of the roles.

As an Emulet program learner, you will experience working on one or a selected few or all of the bundles.